My thoughts
In economics, the Jevons paradox (sometimes Jevons effect) occurs when technological progress increases the efficiency with which a resource is used (reducing the amount necessary for any one use), but the falling cost of use induces increases in demand enough that resource use is increased, rather than reduced.
Seen here https://news.ycombinator.com/item?id=41501146
Read the article: Jevons Paradox